1. Identify the main types of positive and negative event impact with the use of your own researched examples. Evaluate the extent and nature of the short- and long-term impacts involved.
In Indianapolis, they just built a new stadium for the Indianapolis Colts called the Lucas Oil Stadium. The stadium was built for when the colts play their football games (of course). The positive impacts from this stadium being built was that it created more jobs to run the facility, people are proud of the stadium because it's nice and new, which makes them proud for their city, and it also brings accommodates more people than their other stadium so it brings more business into the city when they have a game. Some negative impacts are that the stadium is not used for anything else, only the colts football games. The use should be shared a little more. Another negative impact is that from building this stadium, they are making the rest of the people in the state pay an extra tax called "tax 2." It's a 2% tax when you buy food at restaurants or shop at a department store. Even though it's only a small tax, this could anger people who do not live anywhere near Indy, people who do not have any interest in being in attendance at the games or people who simply can't ever be in attendance at the games. Another negative impact is that, over time, the city may not be able to accommodate all of the people that come to the games. Being a big town already, they may be prepared to handle the big crowds, but over time, this could become a situation since the city has been expanding a lot. Short-term impacts include being proud of the city for the stadium, increasing attendance at the games due to the nice facilities and bringing in more business to the local business. Some long-term impacts will be increasing in the number of jobs to maintain the facility, better efficiency in running games due to repetitiveness and the stadium becoming nationally known.
2. Research and analyze how one city of your choice has used sports event-led strategies to achieve wider municipal objectives?
In Muncie, the city council has started many different kinds of youth programs and events for a few municipal objectives. Through these small-time, cheap programs, they plan to increase the level of sports played in the city. They would also like to increase the amount of participation in sports and physical activities. One of their main concerns that triggered this was the childhood obesity problem in the US. They want to try to increase the participation of children in sports by building better facilities, while also decreasing the cost of the program. They plan on doing this through volunteerism and physical education programs through the city school department and county school department. Some incentives to join programs are awards in school and sport, discounts for so many years in the program and a first year discount. With Muncie being a poorer city than most, they strive to make programs like this inexpensive to keep their children actively involved.
3. Identify the event management that is required to ensure that risks are minimal and benefits are optimal.
Effective planning is always number one in event management. Failure to plan out everything in detail equals pitfalls and, sometimes, complete devastation. Planning for how many people will be in attendance to your event is required. When you plan for a certain amount of people and are accurate, this means that you have enough facilities available to accommodate everyone. This also means you have enough security, food, and other assets that might be useful or necessary throughout the game. You will have enough space, manpower, and surveillance to control any situation that may come up whether it be safety related or business related. Choosing the right venue for a particular event (or building one) is also something to consider. If you are arranging a small event, but plan for too many people, millions of dollars could be wasted. On the other hand, if you plan a big event, but choose a small venue, people will be hard to control or accommodate so millions of dollars could also be wasted with the aftermath of such an event. When building a venue for a specific event, things to be considered are the size, how many people will be in attendance, efficiency, after-use, and affordability. If any of these things are overlooked, the after effects could be devastating to the host business or city.
4. Consider how Restormel Council will make a success of the intended new developments at Fistral Beach.
Even though Fistral Beach only has a few facilities to take on much capacity, the town still attracts thousands, sometimes millions, of visitors, tourists, and competitors each year. This is due to this beach being part of a world competition. This little town relies on the surfing industry to bring in business. New developments include a new Life-Saving Surf club, British Surfing Association, and an event training and headquarters. With all of these businesses coming in to fund the surfing industry, it will attract more and more entrepreneurs to bring in start-up businesses like hotels, department stores, tourist boutiques, and more visitor friendly facilities like lavatories. To bring in more tourism to the town 365 days out of the year, restaurants, museums, sight-seeing tours, and other tourist business may open over the course of these developments. Bringing in these developments will provide more jobs so that more people may come to live in this town. With more people living in the town, they will need more long-term/everyday businesses like contractors to build houses and realtors to sell those houses. In a few years, this town could be a booming town full of tourism and excitement all due to this event that comes through the town each year.
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